Our task was to promote the city of Cracow in countries outside Poland. So, we made a human size joystick to let thousands of people from around the world experience the beauty of Cracow live. People could take a virtual stroll through Cracow while controling the joystick from their own home towns.

The result is people from everywhere are falling in love with Cracow before they have even been there.

[flv w=590 h=328]http://blog.ramol.pl/wp-content/uploads/joystick.flv[/flv]

Credits:
Company: Leo Burnett Warsaw, POLAND
Creative Director: Martin Winther
Digital Creative Director: Rafal Górski
BTL Creative Director: Adam Ciepłowski
Art Director: Maciej Kmiecik
Copywriter: Dawid Kornaga
Accounting Supervisor: Dorota Dzienkiewicz
Company: Arc Warsaw/LB Group, POLAND
Art Director / Creative Interactive: Adam Smereczyński
Programmer: Maciej Topolski
Company: 180° PR / LB Group, POLAND
Managing Director: Adam Jarosz

Awards:
KTR 2008 – Silver
Eurobest 2008 – Finalist
Golden Drum 2008 – Finalist